Cook will meet with Apple users, developers and content creators during the two-day visit, local media reported.
In December, the Nikkei reported Apple was moving some of its key iPad engineering resources to Vietnam.
Apple CEO Tim Cook (C) walks near Hoan Kiem lake in downtown Hanoi during his visit to Vietnam on April 15, 2024.
India has also emerged as a key hub for iPhone manufacturing.
Cook's visit to Vietnam comes after 61 environmental and human rights groups called on Apple to oppose the country's detention of climate activists.
Persons:
Tim Cook, Cook, Bryan Ma
Organizations:
Apple, International Data Corporation, IDC, Samsung, Nikkei, Apple Watch, Getty, CNBC, Bloomberg
Locations:
Hanoi, Vietnam, U.S, China, Cupertino, Hoan, Giang Huy, Afp, India, iPhones